ASOS BROAD REACH.
Lead Motion | James Spink
Editing | James Spink
Creative | Bel Moretti & Immy Guest
ASOS Broad Reach campaign is an idea based around the original ASOS foundation, As Seen on Screen. Using the concept of sharing fashion through our phones, sharing inspiration between friends and strangers we meet, the ASOS app is where to find your fashion needs.
The idea was built around having endless transitions to showcase fashion from the ASOS app. My role was to lead the visual elements of this campaign, building the initial concept through compositing and creating real world screen reflections to create seamless transitions from one product to the next.
The idea was built around having endless transitions to showcase fashion from the ASOS app. My role was to lead the visual elements of this campaign, building the initial concept through compositing and creating real world screen reflections to create seamless transitions from one product to the next.
ASOS US
Top View.
Art Direction | James Spink
Motion | James Spink
Graphic | James Spink
Creative | Bel Moretti
For this campaign, ASOS wanted a social Top View Ad for Tiktok to showcase the brand in the US market. The brief was to use elements of the app to showcase ASOS is an app for fashion, an ad native to the TikTok platform while making it look and feel contemporary to a gen-Z audience.
My goal was to build a visual language using the parameters above, keeping the core ASOS black and white colour palette to build brand awareness whilst also ensuring the content was attention grabbing in a social context.
The ad has now a view count of 67.5m views
https://tinyurl.com/asosustopview
My goal was to build a visual language using the parameters above, keeping the core ASOS black and white colour palette to build brand awareness whilst also ensuring the content was attention grabbing in a social context.
The ad has now a view count of 67.5m views
https://tinyurl.com/asosustopview
ASOS Design
Leigh-Anne Pinnock.
Art Direction | James Spink & Taylar Wong
Motion | James Spink
This brief was to showcase the latest collab with Little Mix singer, Leigh-Anne Pinnock. Through illustrations in the form of doodles produced alongside the fashion line, we were tasked of bringing the collab to life. Using the doodles as a playful aesthetic to interact with and around Leigh-Anne while she showcases her new fashion line helped give it a playful yet contemporary feel while appealing to a younger demographic.
ASOS Halloween ‘20.
Art Direction | James Spink & Ellie Anthony
AR Build | James Spink
Our goal for this project was to produce a shareable AR asset for the 2020 Halloween season.
A last minute request resulted in a very quick turnaround to produce and make an AR lens from scratch. ASOS wanted an AR lens that incorporated the identifiable ASOS glitch as the only design ask, with the art direction and AR build made by us.
Using a neon aesthetic and TikToks own Effect Creator I wanted the lens to incorporate certain elements: fun to use, a virtual halloween costume for the user to “wear”, shareable & contemporary.
With the blink of eye, the user is transformed into the ASOS Halloween Realm with ASOS glitch eyes and the neon glitch filling the screen.
This art direction went onto form the TikTok ASOS Halloween Top View.
https://tinyurl.com/asosdaytofright
A last minute request resulted in a very quick turnaround to produce and make an AR lens from scratch. ASOS wanted an AR lens that incorporated the identifiable ASOS glitch as the only design ask, with the art direction and AR build made by us.
Using a neon aesthetic and TikToks own Effect Creator I wanted the lens to incorporate certain elements: fun to use, a virtual halloween costume for the user to “wear”, shareable & contemporary.
With the blink of eye, the user is transformed into the ASOS Halloween Realm with ASOS glitch eyes and the neon glitch filling the screen.
This art direction went onto form the TikTok ASOS Halloween Top View.
https://tinyurl.com/asosdaytofright
ASOS
x UGG.
Motion Direction | James Spink
Art Direction | Richard Roche
A new collab with UGG X ASOS and their new streetwear line, found us looking at how we can bring the normally softer UGG branding kicking and screaming into a more industrial street style of ASOS.
With collage & photography, we began layering our models into unique positions, giving it an additional surreal edge where this normally unusual pairing of ASOS and UGG could now coexist.
With collage & photography, we began layering our models into unique positions, giving it an additional surreal edge where this normally unusual pairing of ASOS and UGG could now coexist.
CONTACT: [email protected] /// IG: _JWRS /// LINKEDIN![]()
CONTACT: [email protected] /// IG: _JWRS /// LINKEDIN ![]()
CONTACT: [email protected] /// IG: _JWRS /// LINKEDIN