Twitch Pitch for Always On & Social Tool Kit.

Design: James Spink & Taylar Wong
Motion: James Spink
Toolkit: James Spink & Taylar Wong
Creative | Sam Turner

The initial pitch was for an opportunity to produce bespoke AO content for Twitch and to work alongside the Twitch team in managing its social media platforms.

Being a video game fan it was an incredible opportunity to pitch to a company like Twitch given it’s vast reach in that field. Working alongside another designer and creative, we concepted a wealth of visual and creative ideas for future potential AO franchises, campaigns and platform first ideas.  
Along with the Byte team, after two rounds of pitching we were thrilled to say we won.

Working along side Byron Phillipson (Global Executive Creative Director), Jotham Ndugga-Kabuye (Head of Global) Johan Jeansson (Creative Director EMEA) & Chris Sellars-Meadmore (Design Director EMEA) we set out to build a social playbook for Twitch with the goal of creating a set of social first guidelines which encouraged designers to create original, thumb stopping content but also allowed for flexibility in design to ensure that franchises would always have their own visual identity, but always feel synonymous with Twitch. The toolkit would go on to be used across all markets for creatives & designers.

With this set, we went about building and producing content for Twitch which you can see across their social platforms today. 


The overall performance surpassed expectations. Currently operating in social spaces for US, UK, France, Germany, Italy and Spain with the goal to continue & expand Twitch’s global reach in 2022