Tempo.

Lead Motion | James Spink
Creative & Design | Accenture Song

Collaborating with the brilliant designers at Accenture Song, I was tasked with developing a motion style for the Tempo pitch.

My goal was to create a style that felt both human and premium in tone. To achieve this, I focused on smooth, organic transitions combined with sophisticated design elements. I incorporated subtle animations that emphasized a sense of elegance and modernity, while ensuring the overall experience remained approachable and relatable. By blending these elements, I crafted a motion style that effectively conveyed the desired balance between a human touch and a premium feel. This was the final result.

Song Social.

Lead Motion | James Spink
Creative & Design | Accenture Song

I had the opportunity to work on a fun project with Accenture. They were looking for ways to redefine their design offerings with a bold new style and energy. Armed with amazing illustrations from talented artists, my task was to infuse a new, playful, and bold energy through motion. By experimenting with dynamic animations and vibrant transitions, I aimed to create a motion style that was both innovative and engaging, pushing the boundaries of their design approach.

Unmind.

Lead Motion | James Spink
Creative & Design | Unmind & Ragged Edge

Unmind had recently completed a rebranding project with Ragged Edge, unveiling a fresh look and feel. They wanted to see how their new branding guidelines would translate into motion for a series of videos intended for their website, YouTube, and social media platforms.

This campaign incorporated a series of retro-inspired elements, ranging from illustration styles to vintage moving picture techniques. It was my goal to help bring in a motion style that covered these elements with an attention-grabbing yet relatable feel. Ensuring that these nostalgic design choices aligned with the new visual identity, we maintained consistency while engaging their audience across various
digital channels.