Tempo.

Lead Motion | James Spink
Creative & Design | Accenture Song

Collaborating with the brilliant designers at Accenture Song, I was tasked with developing a motion style for the Tempo pitch.

My goal was to create a style that felt both human and premium in tone. To achieve this, I focused on smooth, organic transitions combined with sophisticated design elements. I incorporated subtle animations that emphasized a sense of elegance and modernity, while ensuring the overall experience remained approachable and relatable. By blending these elements, I crafted a motion style that effectively conveyed the desired balance between a human touch and a premium feel. This was the final result.

Song Social.

Lead Motion | James Spink
Creative & Design | Accenture Song

I had the opportunity to work on a fun project with Accenture. They were looking for ways to redefine their design offerings with a bold new style and energy. Armed with amazing illustrations from talented artists, my task was to infuse a new, playful, and bold energy through motion. By experimenting with dynamic animations and vibrant transitions, I aimed to create a motion style that was both innovative and engaging, pushing the boundaries of their design approach.

Unmind.

Lead Motion | James Spink
Creative & Design | Unmind & Ragged Edge

Unmind had recently completed a rebranding project with Ragged Edge, unveiling a fresh look and feel. They wanted to see how their new branding guidelines would translate into motion for a series of videos intended for their website, YouTube, and social media platforms.

This campaign incorporated a series of retro-inspired elements, ranging from illustration styles to vintage moving picture techniques. It was my goal to help bring in a motion style that covered these elements with an attention-grabbing yet relatable feel. Ensuring that these nostalgic design choices aligned with the new visual identity, we maintained consistency while engaging their audience across various
digital channels.

Blua. by Bupa.

Lead Motion | James Spink
Creative & Design | RedWood BBDO

In collaboration with Redwood BBDO, Bupa was preparing to launch their new digital platform, Blua. They needed an adaptable outro and versatile branding assets for use across various formats. With the logo’s design centered around a square, I explored innovative ways to incorporate this element seamlessly into intros and outros using imagery. The final version I developed was selected and is now a key feature across all Blua branding.